A homepage should help a visitor understand the offer and complete a useful next step. Treat every proposed change as a hypothesis to check with visitors and enquiries.
Explain the offer clearly
State what you provide, who it is for and which problem it addresses. Use examples that match the customer’s work. Ask someone unfamiliar with the company to describe the offer after reading the first section.
Make the next step explicit
Use a clear action such as discussing a project or viewing relevant work. Explain what happens after an enquiry and provide a contact option for visitors who have a question first. Check that every visible link leads to the result its label promises.
Make forms understandable
Give each field a visible label and identify required information. W3C guidance explains how associating labels with controls helps people understand and use forms. Describe errors near the affected task and let visitors correct them without guessing what went wrong.
Check the complete journey
Use the site on a small screen and with keyboard navigation. Follow the path from the homepage to the final confirmation. Review enquiry quality and where visitors abandon a task before deciding a visual change has helped.
- Check navigation, article links and contact buttons.
- Verify readable text and usable form controls.
- Confirm successful submissions reach the intended destination.
Further reading: W3C: Labeling form controls